Your network turns up once. Turn up with the launch already written.
718 products launch on Product Hunt every day. Around 600 finish in single digits — not because they are bad, but because of decisions made in the week before, most of which nobody told the founder about. We open your site, read the product, work out which room you can actually place in — and then write the launch itself: tagline, description, topics, alternative-to, first comment. You paste it in. Within 48 hours.
Every number in it is measured, not guessed. We count Product Hunt launch days ourselves — how many products enter, what it took to be featured, where the field thins out — so your date, your target and your placement are judged against the real thing rather than against somebody's opinion of how launches go. We count several other launch platforms the same way, every day, which is how we can tell you whether Product Hunt is the right room for you at all.
149 € per Launch Kit · paid only after we confirm we can take it
Where the numbers come from
We read every launch day, on several launch platforms, after it has closed — how many products entered, what the winner scored, what each placement down the ranking cost, and where the field thins out. Every day, one more day on file. Not an estimate, not a survey, not a figure from a blog post.
That is the whole reason this kit can say something a guide cannot. A guide can tell you to write a better tagline. It cannot tell you that the room you picked needs three figures of upvotes and the one next to it needs a fraction of that — because nobody counted.
You get those tables read against your own product — the answer for your launch, worked out, instead of a spreadsheet to work out yourself.
What you get
A PDF, by email. No dashboard, no login, no tool to learn. Half of it is what we worked out. Half of it is text you paste into a form.
See one before you buy
A complete Launch Kit, exactly as it is delivered. The product in it is invented and says so; the platform figures are our own measured launch days.
Read a sample kit (PDF) No account, no email address.
What we work out
- ✓ Your product, read properly. We open your site, work out what it does and who would plausibly want it, and measure the assets you are launching with — your thumbnail to the pixel, because under 240×240 it will look broken in the feed.
- ✓ Which platform to launch on — decided by what each placement actually cost on the days we counted, not by which site is best known. If your reach is not enough to place on Product Hunt, we say so and name the platform where it is.
- ✓ A go or a no on your date, with a better one if yours sits badly.
- ✓ An honest target number — what your launch will realistically do with the reach you actually have, not what is theoretically possible.
- ✓ Five to eight specific changes, ordered by how much they matter, each one doable in an afternoon.
What you paste in
- ✓ Your tagline, in two lengths — one under 60 characters, which is where Product Hunt cuts, and one longer where the form allows it. With the character count next to each, and what was wrong with the one you had.
- ✓ Your description, written for the platform we recommend rather than for a page.
- ✓ Your topics or category — three topics on Product Hunt, one of the measured categories on the smaller boards, chosen against how crowded each one has been.
- ✓ The products yours is best positioned against — the "alternative to" line people actually search for.
- ✓ Your first maker comment, written out. It sits under every launch, it is the text almost everyone treats as a formality, and yours will be ready before the day starts.
And where else to put the same text
The kit closes with a short list of other places that list products for free — the ones we have checked ourselves — and they ask for exactly what you are already holding: the tagline, the description and the "alternative to" line. Same text, a few more places, about ten minutes each. No account of ours needed, and nothing about them costs you anything.
You do the posting. We write the parts and hand them over — we do not submit anything on your behalf, and on Hacker News we could not even if you asked: a Show HN has to come from the person who made the thing.
What we look at
First we read the product. Your site is the one thing on this list we cannot ask you about — a tagline can only be judged against what the product actually does, and a target number only against who would plausibly want it. That is why the link is the one thing the form insists on.
Then the eight below, in this order, because each one depends on the last. Without a realistic target there is no way to judge a tagline, and without a date there is no field to judge it against. Each one is checked against something counted — the day you are entering, the launches Product Hunt featured that same week, or our own daily measurements of the other launch platforms — never against a rule of thumb.
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01
Your reach
How many people you can personally reach on launch day. The biggest factor by far, and the only one nobody can supply for you afterwards. You tell us; we tell you what it is worth in upvotes.
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02
Your platform
Product Hunt is not always the right room, and for a small tool it usually is not. We measure the launch days on several other platforms every day, the same way we measure Product Hunt — how big the field is, and what each placement in it actually cost — and tell you where the reach you have is enough to be seen. The gap is not small: being featured on Product Hunt took 119 upvotes on a typical measured day, and there are rooms where a fraction of that puts you at the top. We name the one where your reach is enough, and the reason, in counted upvotes.
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03
Your date
How big the field usually is on that weekday and what it took to be featured. A real effect, and a small one — we put a number on it instead of claiming it.
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04
Your tagline
Sixty characters decide whether anyone stops. Read against the taglines that were featured that same week: does it say what the product does, or what it wants to be? You get both halves — the reason yours does not land, and two or three rewritten ones to choose from.
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05
Your thumbnail
The only image in the feed. Legible at 40 pixels? A logo on white disappears next to an animated GIF — the most common avoidable loss there is.
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06
Your first comment
Sits under every launch and gets treated as a formality by almost everyone. You get a draft, not a note saying it could be better.
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07
Your gallery
Order of the images, first frame of the video, and whether the thing your product actually does is visible in the first two.
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08
Your topics
Which categories you are entering and how crowded they are that day, picked for you if you have not decided — together with the products yours is best positioned as an alternative to, which is how a lot of people arrive at a launch in the first place.
What you get is a decision, not a promise
We tell you where your launch belongs and what it will realistically do there — from days we counted ourselves, not from advice. What nobody can change is the audience you bring on the day and whether people find the product interesting; craft and timing are the smaller half.
So some kits end with "with this reach you will not be featured here — launch on this board instead, or wait until you have a list." That sentence is the whole point: it is worth more than a week of polishing, and it is the one thing you cannot work out on your own.
no subscription
- ✓ Analysis and pasteable copy within 48 hours of acceptance
- ✓ Go or no-go on your date, plus a better one if there is one
- ✓ Five to eight prioritised changes
- ✓ Your first maker comment, drafted
- ✓ One round of questions by email afterwards
You pay after we accept. We take a limited number of kits a week, and a kit that arrives after your launch is worth nothing — so if we cannot make your date, you hear that instead of an invoice.
Request a Launch Kit
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Frequently Asked Questions
Everything you need to know before you buy.
How is this different from the free launch analysis?
The free analysis looks at a launch that already happened and tells you how it did against its day. This one takes a launch that has not happened yet and prepares it: the platform, the date, and the tagline, description, topics and first comment written out for you to paste. Same data behind both; opposite ends of the launch.
Can you guarantee I get featured?
No, and anyone who does is selling you something else. Being featured took 119 upvotes on a typical day over the last three months, and most of that comes from the audience you bring rather than from anything a Launch Kit can change. What it does is remove the avoidable mistakes and tell you honestly what to expect.
What if my launch is in two days?
Ask anyway. If it can be done in time you get the kit; if it cannot, you get told that rather than an invoice. A kit that lands after the launch is worth nothing, which is why nothing is charged until it is accepted.
What happens to what I send you?
It is stored so the request cannot be lost, and used only to write your kit. It is not added to any mailing list and not passed on. You can have it deleted at any time by writing to hello@launchamp.eu.
Is this a subscription?
No. 149 €, once, for one Launch Kit. There is nothing recurring, nothing to cancel, and no account to create — the kit arrives as an email.
Do you need a link to my product?
Yes, and it is the one thing the form insists on. The kit is written after reading the product: a tagline can only be judged against what the thing actually does, and a target number only against who would plausibly want it. A page that is still rough is fine — a bare domain is enough.
Already launched? The analysis is free.
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